'The Smile Factor'

I read that the public have voted Holly Willoughby the celebrity with the most attractive smile. Apparently, they also voted Kelly Brook into second place.

Now I don't disagree with either of these ladies being selected; they both have many excellent attributes, one of which is their smile. But am I alone is thinking it would be a good idea if the people who write these articles told us something along the lines of: 'Readers of [whatever] magazine have chosen...' or 'The first three people we stopped on [a certain London street] said that...' ?

Maybe I'm just having a bad day but I feel my status as a member of the public being stripped away by being kept in the dark about all these crucial life or death swings in public opinion. Nobody has asked my opinion. Nor have they sought the views of anyone I know - everyone I have asked today (23 people) claims complete ignorance. Of course they could be lying. Or perhaps somebody else is. If I wasn't so upset, I would be able to come up with a great ending for this post (honest).